Websites for Builders
That Win Bigger Jobs
Nobody picks a builder for their extension on a whim. They research for weeks, compare two or three firms, and shortlist the ones whose work they can actually see. A website with a proper project gallery gets you on that shortlist.
Big jobs are won before anyone calls you
A couple planning a loft conversion spends weeks looking at finished lofts online before they speak to a single builder. If your best work lives in your phone's camera roll or buried on a Facebook page, it isn't selling for you. The builders they can see are the builders they call.
And when a past customer does recommend you, the next thing that happens is a Google search of your name. For a £40,000 job, "no results found" feels like a risk. People don't take risks with money like that.
Your gallery does the selling
The gallery is the page customers spend the longest on, so your site is built around it rather than treating it as an afterthought. That means:
- ✓Before-and-after pairs, because the transformation is what sells an extension or a renovation, not the finished wall on its own.
- ✓A short story with each project: what the customer wanted, how long it took, and what it involved. Three sentences is enough.
- ✓Projects grouped by type, so someone dreaming about a loft conversion sees lofts, not a wall of mixed photos.
- ✓Phone photos are fine. Honest photos of real jobs beat stock images every time, and customers can tell the difference.
Alongside the gallery, each type of work gets its own page: extensions, lofts, renovations, new builds. Whoever searches for that job in your area finds the page about exactly that, with your projects on it.
Trust that matches the size of the cheque
An extension customer is nervous in ways a boiler customer isn't: about builders disappearing mid-job, about costs spiralling, about the horror stories they've read. Your website answers those worries head on: FMB or TrustMark membership if you have it, public liability insurance, years trading, and a plain-English explanation of how you quote, stage payments, and handle changes.
A simple enquiry form that asks about the job also helps both sides: enquiries arrive with enough detail to be worth your time, and fewer tyre kickers make it through.
Quoted like you'd quote a job
You wouldn't start an extension without agreeing the price, and I don't start websites that way either. Sites cost £300 to £3,000 depending on size, agreed as a fixed figure upfront. Most builders land at £800 to £2,000 for a gallery site with separate pages for each type of work.
Your only homework is digging out project photos. I build the site around them while you stay on the tools, draft all the words with you, and the gallery keeps growing as you finish new jobs. When it's done, the site is yours outright.
Frequently Asked Questions
How much does a builder's website cost?
A site with a project gallery, pages for your main types of work, and a contact form typically costs £800 to £2,000. A simple one-page site starts from £300, and a larger site with many project pages can reach £3,000. You get a fixed quote before anything starts.
All my work comes through recommendations. Why bother?
Because recommendations get checked. Someone spending £40,000 on an extension will look you up before they call, even when their best friend vouched for you. A gallery of finished projects turns that recommendation into a booked site visit.
Should my FMB or TrustMark membership go on the site?
Yes, prominently. For jobs this size, customers actively look for reasons to trust you: accreditations, insurance, years trading, and how you handle deposits and payment stages. Answering those nervous questions on the site is what gets you the site visit.
Can I add new project photos myself?
Yes, we can set that up, or I can add them for you as part of ongoing support. Either way, the gallery stays current without you needing to learn anything technical.
What do I need to provide?
Photos of finished projects, a rough list of the work you want more of (extensions, lofts, renovations), and the areas you cover. Before-and-after shots from a phone are perfect. I write the words with you.
Weighing it up? Read do I need a website for my trade business or see how long a website takes to build.
Put your best work where customers can see it
Tell me about your building firm and I'll come back within 24 hours with a clear plan and a fixed price.
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