Websites for Plumbers
Across the UK
When a pipe bursts at 8pm, your next customer is on their phone searching for a plumber. A professional website puts your name and number in front of them, and turns word-of-mouth referrals into booked jobs.
A plumber's customers arrive in two ways
Your website has to catch both, and they behave completely differently.
The emergency
Water through the ceiling, boiler dead in January. This person searches "emergency plumber" plus their town, on a phone, and rings the first plumber who looks real and answers.
For them, your site leads with a tap-to-call number on every page, the areas you cover, and whether you do callouts. No contact form buried three pages deep. Seconds matter.
The planned job
A new bathroom, a boiler replacement, a full re-pipe. This person got your name from a neighbour, then Googled you to see if you look established before ringing.
For them, your site shows finished bathrooms and installs, your Gas Safe registration, and a separate page for each type of work, so the referral turns into a booked quote instead of quietly going elsewhere.
Your Gas Safe registration should be doing the selling
If you do gas work, your Gas Safe registration is the strongest trust signal you own, and on most plumbers' websites it's nowhere to be found. On yours, it sits near the top with your registration number, so customers can check it on the official register in one click. Customers who verify are the careful ones, and careful customers pay on time.
The same goes for the rest of your proof: years on the tools, WaterSafe or CIPHE membership if you have it, and photos of finished work. It all goes where people will actually see it, before they've decided who to ring.
What goes into a plumber's website
A page for each kind of job
Boiler installs and repairs, bathroom fitting, emergency callouts, general plumbing. Separate pages mean you show up for the searches that match the work you actually want more of.
Your towns, written in properly
The areas you cover are named throughout the site, so Google knows exactly when to show you, and your Google Business Profile gets a proper website to link to.
Phone number front and centre
One tap on a phone and they're calling you. The emergency customer never has to hunt for it.
An answer to the directory problem
Checkatrade and MyBuilder leads cost money every time and get shared with your competitors. Enquiries from your own site are free and exclusive to you. Most plumbers run both and watch the website win on cost per job.
What it costs and what you need to give me
Websites cost £300 to £3,000 depending on size, agreed as a fixed figure before any work starts. Most plumbers land at £800 to £2,000 for a site with separate pages for boiler work, bathrooms, and callouts. The full pricing guide breaks down what moves a quote.
From you, I need three things: a list of your services and towns, your Gas Safe number if you do gas work, and a handful of photos from your phone. I write the words with you. If you can describe a boiler fault to a customer without baffling them, you'll have no trouble talking to me.
Frequently Asked Questions
How much does a plumber's website cost?
Most plumbers need a simple 3 to 5 page site covering services, areas, and contact details, which costs £800 to £2,000. A one-page site starts from £300. You get a fixed quote before any work starts, so there are no surprises.
I get all my work from word of mouth. Do I really need a website?
Word of mouth is your best source of work, and a website makes it stronger. When someone is given your name, the first thing they do is Google you. If nothing comes up, some of those referrals quietly go elsewhere. A simple site catches them.
I'm already on Checkatrade. Isn't that enough?
Directories rent you visibility, and you pay for it every month while sitting in a list next to your competitors. Your own website is yours: no membership fees, no pay-per-lead, and customers contact you directly. Many plumbers run both, and the website usually wins on cost per job over time.
Where does my Gas Safe registration go on the site?
Near the top of every page, with your registration number, and again wherever gas work is described. Customers can check the number on the Gas Safe Register themselves, and the ones who do are exactly the careful, pay-on-time customers you want.
What do I need to provide?
A list of your services, the areas you cover, your Gas Safe number if you do gas work, and a few photos of finished jobs. Phone photos are fine. I can help write the words, so you don't need to produce any copy yourself.
Still weighing it up? Read do I need a website for my trade business or how to choose a web developer for your trade.
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